00799na  a2200253   4500001001500000005001500015008004100030010001600071020002300087040001900110049001700129050001600146052001900162082002000181100004100201245004200242250001600284260004600300300003200346650003900378650003400417653002200451963007200473WMO000015861  19950427151656731105s1973    us a          001d  eng    a   73081420  a0385088930:c$6.95  a011001c0110010 lWM100125fAb 0aHM258b.S3202a301.243bS399r0 a301.243a301.141 aSchwartz, Tony,d1952-0KAC20120654411a(The)responsive chord/dTony Schwartz  a[1st ed.].-  aGarden City, N.Y.:bAnchor Press,c[1973]  axv, 173 p.:billus.;c22 cm 0aAdvertisingxPsychological aspects 0aCommunicationxSocial aspects  aRESPONSIVEaCHORD  aAdvertisingaCommunicationaPsychologicalaaspectsaSocialaaspects