00858nam a2200301 k 4500001001300000005001500013008004100028010001700069020003600086040001300122042000800135049001300143050002400156052001900180082001600199100004200215245006500257250001100322260003200333300003100365504005100396650002400447653001400471700001400485700001900499950001400518963002400532WMO20001068320180130145324000315s2001    us a          001   eng    a   00035933   a0471363405 (cloth : alk. paper)  aDLCcDLC  apcc0 lWM302315 0aHF5415.2b.A14 200002a658.83bA111m70 a658.8/32211 aAaker, David A.,d1938-0KAC19960001810aMarketing research/dDavid A. Aaker, V. Kumar, George S. Day  a7th ed  aNew York:bJ. Wiley,cc2001  axvi, 751 p.:bill.;c27 cm  aIncludes bibliographical references and index. 0aMarketing research.  aMARKETING1 aKumar, V.1 aDay, George S.0 bUS$108.95  aMarketingaresearch