00839nam2a22002537k 4500001001300000005001500013008004100028020003000069040001900099049002400118052001700142082001000159100004100169245007500210250001200285260003000297300003200327500002300359500007200382504005300454650002600507653002600533963002600559KMO00008140020220714144603940212r19791976ulka          001d  eng    a0135579597 (PrenticeHall)  a011001c0110010 lWM73986lWM73987c202a658.8bK87m30 a658.81 aKotler, Philip,d1931-0KAC19963483610aMarketing management:banalysis, planning, and control/dPhilip Kotler  a3rd ed.  a서울:b汎文社,c1979  axi, 529 p.:billus.;c25 cm  aFacsimile reprint.  aOriginally published: Englewood Cliffs, N.J. : Prentice-Hall, c1976  aIncludes bibliographical references and indexes. 0aMarketingxManagement  aMARKETINGaMANAGEMENT  aMarketingaManagement