01231nam a2200325 c 4500001001300000005001500013007000300028008004100031020003400072049002800106052001700134056001300151082001400164245015600178250001200334260003900346300006000385504003400445650007300479650004000552700006100592700004400653700004400697880003000741880004100771880002700812880002800839880002700867950001100894KMO20205561120201117142542ta201026s2020    ggkacd        001   kor    a9788958535232g93320:c\340000 lEM7756384lEM7756385c201a325.5b20-97  a325.52601a658.8223006880-01a촉진관리 :b통합적 마케팅 커뮤니케이션 접근 =xIntegrated marketing communication /d안광호,e김동훈,e유창조 지음  a제4판  6880-02a파주 :b학현사,c2020  axvi, 608 p. :b천연색삽화, 도표, 초상 ;c27 cm  a참고문헌과 색인 수록 8a마케팅 커뮤니케이션[marketing communication]0KSH2001024341 8a마케팅[marketing]0KSH19980117161 6880-03a안광호,g安光鎬,d1955-0KAC2012305674aut1 6880-04a김동훈,d1961-0KAC2014123841 6880-05a유창조,d1959-0KAC201315983006245-01/(BaChokjin gwalli  6260-02/(BaPaju :bHakhyeonsa,c20201 6700-03/(BaAn, Gwangho1 6700-04/(BaGim, Donghun1 6700-05/(BaYu, Changjo0 b\34000