01402nam a2200409 i 4500001001300000005001500013007000300028008004100031020003000072020002700102020002500129020002200154020002500176020002200201040002400223049001600247052001800263082001600281245012200297264004200419264001100461300004800472336002600520337002800546338002700574500009700601500001900698650002400717650002500741650002300766650003500789700002600824700001700850700003900867710007600906950001000982WMO20200330120200814104732ta191231t20192019us a          001   eng    a9781119533184 (Hardcover)  a111953318X (Hardcover)  a9781119533283 (ePDF)  a1119533287 (ePDF)  a9781119533290 (ePub)  a1119533295 (ePub)  a011001c011001erda0 lWM993038fW02a658.827b20-301a658.82722300aKellogg on branding in a hyper-connected world /dedited by Alice M. Tybout, Tim Calkins ;e[foreword by Jim Stengel] 1aHoboken, New Jersey :bWiley,c[2019] 4c©2019  axxviii, 338 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  a"The Marketing Faculty of the Kellogg School of Management, Northwestern University"--Jacket  aIncludes index 0aBrand name products 0aBranding (Marketing) 0aInternet marketing 0aCustomer relationsxManagement1 aTybout, Alice M.4aut1 aCalkins, Tim1 aStengel, Jim,d1955-0KAC201221137  aNorthwestern University.bKellogg School of Management‏0KAB2017333520 bUS$35