01444nam a2200361 c 4500001001300000005001500013007000300028008004100031020003400072041001300106049004000119052001700159056001300176082001400189240009700203245017800300246007100478260003900549300003800588500004600626546004100672650004600713650005100759700004500810700001900855700004400874880003100918880004000949880002700989900003001016900002501046950001101071KMO20202213320240215100633ta200504s2020    ulkad         000   kor    a9791158886561g03320:c\180001 akorheng0 lEM7585857lEM7585858c2lJE79182c301a325.5b20-49  a325.52601a658.822300aStorynomics,pstory-driven marketing in the post-advertising world.l한국어0KAT202405370006880-01a스토리노믹스 :b유튜브 시대, 스토리 마케팅으로 수익을 창출하라 /d지은이: 로버트 맥키,e토머스 제라스 ;e옮긴이: 이승민19aStorynomics:bstory-driven marketing in the post-advertising world  6880-02a서울 :b민음인,c2020  a317 p. :b삽화, 도표 ;c21 cm  a원저자명: Robert McKee, Thomas Gerace  a영어 원작을 한국어로 번역 8a마케팅 전략[--戰略]0KSH2000025294 8a스토리 텔링[story telling]0KSH19980283801 aMcKee, Robert,d1941-0KAC2015193134aut1 aGerace, Thomas1 6880-03a이승민,d1971-0KAC201209893006245-01/(BaSeutorinomikseu  6260-02/(BaSeoul :bMineumin,c20201 6700-03/(BaI, Seungmin10a맥키, 로버트,d1941-10a제라스, 토머스0 b\18000