01210nam a2200361 k 4500001001300000005001500013008004100028020003100069035001800100041001300118049002800131052001600159056002200175082002500197245012600222246007000348246001900418260004500437300003100482440002100513500002800534504002800562650003400590650003400624653002000658700004800678700001400726700001400740700003400754740003000788900001900818950001100837KMO20050120220200205113546050103s2004    ulka          000   kor    a8984992496g03300:c\20000  aUB200500199911 akorheng0 lEM3248836lEM3248837c201a331.14b5-2  a331.14a070.99240 a659.2935a070.9222100a여론을 만든 사람, 에드워드 버네이즈/d래리 타이 지음;e송기인;e김현희;e이종혁 [공]옮김0 i표지관제:a'PR의 아버지'는 PR을 어떻게 만들었나?19aFather of spin  a서울:b커뮤니케이션북스,c2004  axvi, 453p.:b삽도;c23cm00aPCG PR신서;v1  a원저자명: Larry Tye  a참고문헌: p.443-450 8a여론[與論]0KSH1998013977 8a홍보[弘報]0KSH1998015706  a저널리스트1 a송기인,g宋基忍,d1963-0KAC2014168381 a김현희1 a이종혁1 aTye, Larry0KAC2014231584aut0 a에드워드 버네이즈10a타이, 래리0 b\20000