01314nam a2200361 k 4500001001300000005001500013008004100028020003100069041001300100049002800113052001800141056001400159082001400173245013100187246006000318260003300378300002600411500002000437500001800457500001800475504001700493650004000510650003400550653011800584700004700702700003200749700003200781700004800813900003300861900002800894900001900922950001100941KMO20044026320181113143412041021s2004    ulka          001   kor    a8981170878g03320:c\170001 akorheng0 lEM3144454lEM3144455c201a326.16b4-101  a326.16240 a658.822100a버즈마케팅=xBuzz marketing/d메리언 살즈만;e아이라 마타시아;e앤 오렐리 [공]지음;e김상영 옮김19aBuzz : harness the power of influence and create demand  a서울:b사람과책,c2004  a431p.:b삽도;c23cm  aSalzman, Marian  aMatathia, Ira  aO'Reilly, Ann  a색인수록 8a마케팅[marketing]0KSH1998011716 8a광고[廣告]0KSH1998001149  a버즈a마케팅a버즈마케팅a브랜드a광고aBUZZaMARKETINGaHARNESSaPOWERaINFLUENCEaCREATEaDEMAND1 aSalzman, Marian,d1959-0KAC2004097944aut1 aMatathia, Ira0KAC2004097951 aO'Reilly, Ann0KAC2004097961 a김상영,g金相榮,d1951-0KAC20173775910a살즈만, 메리언,d1959-10a마타시아, 아이라10a오렐리, 앤0 b\17000