01009nam a2200313 k 4500001001300000005001500013008004100028010001600069020002200085040001300107042000800120049001300128050002400141052001900165082001600184100004200200245006500242250001100307260003400318300003200352504004900384650002400433653002400457700001400481700001900495856009000514856007800604950001300682WMO20041258020180130145311030701s2004    us a          001   eng    a? 03057663   a047123057X(cloth)  aDLCcDLC  apcc0 lWM421574 0aHF5415.2b.A14 200402a658.83bA111m80 a658.8/32211 aAaker, David A.,d1938-0KAC19960001810aMarketing research/dDavid A. Aaker, V. Kumar, George S. Day  a8th ed  aNew York:bJohn Wiley,cc2004  axvii, 774 p.:bill.;c26 cm  aIncludes bibliographical references & index. 0aMarketing research.  aMARKETINGaRESEARCH1 aKumar, V.1 aDay, George S.423Publisher descriptionuhttp://www.loc.gov/catdir/description/wiley039/2003057663.html413Table of contentsuhttp://www.loc.gov/catdir/toc/wiley032/2003057663.html0 bGBP74.88