01136nam a2200217 k 4500001001300000005001500013008004100028041001300069049003000082052001700112056001500129082001500144100004700159245026400206260003500470300003300505502009700538653024500635900001900880900001900899KDM20043265520200922094026040813s2004    ulka       AB 000   eng  0 aengbkor0 lWM418796lWM418797c2fDP02a658.81bY51m  a326.161240 a658.812211 a이상철g李相喆,d1970-0KAC20122766510aMarket segmentation of the online game using two-phase approach:ba comparative study of Korean and Japanese markets=xTwo-phase approach(TPA)를 이용한 온라인게임 시장 세분화 : 국내와 일본 온라인 게임시장 비교분석/dSang Chul Lee  aSeoul:bKyung Hee Univ.,c2004  ax, 121 leaves:bill.;c26 cm1 aThesis(Ph.D.) --bGraduate School, Kyung Hee Univ.:cDept. of Business Administration,d2004  aBUSINESS ADMINISTRATIONaTWO-PHASE APPROACHa온라인게임a게임시장a전자상거래시장a문화산업a군집분석aMCFAaSEMa국내게임업체a마케팅aTPAaMULTIGROUP CONFIRMATORY FACTOR ANALYSISaSTRUCTURAL EQUATION MODEL10aYi, Sang-cheol10aLee, Sang-chul