01064nam a2200313 k 4500001001300000005001500013008004100028020003100069041001300100049002800113052001800141056001500159082001600174245009200190246003500282260002700317300002600344500002200370650004600392650004600438653005500484700004900539700002800588700002800616900002500644900003000669940004000699950001100739KMO20042009820181114173906040623s2004    ulka          000   kor    a8955961537g03320:c\150001 akorheng0 lEM3072053lEM3072054c201a326.162b4-22  a326.162240 a658.81222100aCRM을 넘어 CEM으로/d번트 H. 슈미트 지음;e정해동;e임도영[공]옮김19aCustomer experience management  a서울:b한언,c2004  a286p.:b삽도;c24cm  aSchmitt, Bernd H. 8a고객 서비스[顧客--]0KSH2002033072 8a마케팅 전략[--戰略]0KSH2000025294  aCRMaCEMa고객서비스a고객a마케팅전략1 aSchmitt, Bernd H.,d1957-0KAC2002024864aut1 a정해동0KAC2014193671 a임도영0KAC20183493810a슈미트, 번트 H.10a슈미트, 번 H.,d1957-0 a시알엠을 넘어 시이엠으로0 b\15000