01149nam a2200289 k 4500001001300000005001500013008004100028020003000069041001300099049002800112052001700140056001500157082001600172245006600188246009300254246008400347260003000431300002600461500002000487504001700507650003400524653019100558700004700749700002800796900002500824950001000849KMO20041058820210514143707040512s2004 ulka 001 kor  a8952736265g03320:c\98001 akorheng0 lEM3029038lEM3029039c201a326.162b4-9 a326.162240 a658.82722100a브랜드 갭/d마티 뉴마이어 지음;e김한모 옮김1 i표지관제:a마케터와 디자이너를 위한 강력한 브랜딩의 5가지 원칙19aBrand gap : the how to bridge the distance between business strategy and design a서울:b시공사,c2004 a184p.:b삽도;c21cm aNeumeier, Marty a색인수록 8a상표[商標]0KSH1998015877 a브랜드갭a브랜드a마케터a디자이너a브랜딩a브랜딩원칙a브랜드전략a마케팅전략a마케팅aBRANDaGAPaBRIDGEaDITANCEaBUSINESSaSTRATEGYaDESIGNa상표1 aNeumeier, Marty,d1947-0KAC2004026934aut1 a김한모0KAC20161383010a뉴마이어, 마티0 b\9800