00872nam a2200265 k 4500001001300000005001500013008004100028010001600069020001500085049001300100052001900113082001700132100004000149245006900189260005100258300002400309504006400333650002500397650003700422650002200459650003800481650004700519653002700566950001300593WMO20040313720040313100344021205s2003    uk            001   eng    a? 02043761   a07506569990 lWM40312802a658.827bA596b0 a658.8/272211 aAnholt, Simon,d1961-0KAC20142219110aBrand new justice:bthe upside of global branding/dSimon Anholt  aOxford;aBoston:bButterworth-Heinemann,c2003  avii, 180 p.;c24 cm  aIncludes bibliographical references (p. 172-176) and index. 0aBrand name products. 0aBrand name productsxManagement. 0aExport marketing. 0aExport marketingxSocial aspects. 0aBrand name productszDeveloping countries.  aBRANDaGLOBAL BRANDING0 bGBP16.24