01121nam a2200349 k 4500001001300000005001500013008004100028020003100069035001800100041001300118049002800131052001700159056001400176082001200190245008100202246004100283260003300324300002600357500001300383500001600396504001700412650004200429650003400471653005100505700004000556700003000596700004800626900002400674900001900698950001100717963004300728KMO20031669820171208134534030611s2003    ulka          001   kor    a8935205117g03320:c\15000  aUB200301882471 akorheng0 lEM2814100lEM2814101c201a326.14b3-22  a326.14240 a65922100a마케팅 반란/d알 리스;e로라 리스 [공]지음;e심현식 옮김19aFall of advertising & the rise of PR  a서울:b청림출판,c2003  a451p.:b삽도;c22cm  aRies, Al  aRies, Laura  a색인수록 8a선전(광고)[宣傳]0KSH1998017763 8a광고[廣告]0KSH1998001149  a마케팅a반란aFALLaADVERTISINGaRISEaPR1 aRies, Al,d1926-0KAC1996230474aut1 aRies, Laura0KAC2001022351 a심현식,g沈賢植,d1958-0KAC20174992710a리스, 알,d1926-10a리스, 로라0 b\15000  a선전(광고)[선전]a광고[광고]