01302nam a2200349 c 4500001001300000005001500013007000300028008004100031020003400072041001300106049002800119052001900147056001500166082001600181245015300197246010500350250002700455260003900482300003000521500003300551500001700584500003800601546004100639650005600680700004700736700003600783880003100819880004000850880002600890900002500916950001100941KMO20163323720170913093743ta160620s2016    ulka          001   kor    a9788952782007g03320:c\108001 akorheng0 lEM6423834lEM6423835c201a325.571b16-13  a325.5712601a658.827223006880-01a브랜드 갭 :b마케터와 디자이너를 위한 강력한 브랜딩의 5가지 원칙 /d마티 뉴마이어 지음 ;e김한모 옮김19aBrand gap :bhow to bridge the distance between business strategy and design : a whiteboard overview  a최신 개정증보판  6880-02a서울 :b시공사,c2016  a208 p. :b삽화 ;c22 cm  a원저자명: Marty Neumeier  a색인수록  a권말부록: 브랜드 용어집  a영어 원작을 한국어로 번역 8a브랜드 마케팅[brand marketing]0KSH20040365871 aNeumeier, Marty,d1947-0KAC2004026934aut1 6880-03a김한모0KAC201613830006245-01/(BaBeuraendeu gaep  6260-02/(BaSeoul :bSigongsa,c20161 6700-03/(BaGim, Hanmo10a뉴마이어, 마티0 b\10800