01533pam a2200385 c 4500001001300000005001500013007000300028008004100031020003400072023001800106041001300124049002800137052001700165056001400182082001600196245016400212246005400376260006100430300003800491500003600529500007700565504004500642546004100687650004700728650005300775700005000828700003600878880006300914880006500977880002701042900002501069900002201094900002001116950001101136KMO20161035020171120165538ta160229s2016    ggkad         001   kor    a9788901205953g03320:c\22000  aCIP20150347061 akorheng0 lEM6347287lEM6347288c201a321.89b16-4  a321.892601a330.019223006880-01a똑똑한 사람들의 멍청한 선택 :b결정적1%, 사소하지만 치명적 허점을 공략하라 /d리처드 탈러 지음 ;e박세연 옮김19aMisbehaving :bthe making of behavioral economics  6880-02a파주 :b리더스북 :b웅진씽크빅,c2016  a628 p. :b삽화, 도표 ;c22 cm  a원저자명: Richard H. Thaler  a리더스북은 웅진씽크빅 단행본사업본부의 임프린트임  a참고문헌(p. 586-617)과 색인수록  a영어 원작을 한국어로 번역 8a소비 심리[消費心理]0KSH2002039345 8a경제 심리학[經濟心理學]0KSH19980111521 aThaler, Richard H.,d1945-0KAC2007095644aut1 6880-03a박세연0KAC201206547006245-01/(BaTtokttokan saramdeul ui meongcheonghan seontaek  6260-02/(BaPaju :bRideoseu Buk :bUngjin Ssingkeubik,c20161 6700-03/(BaBak, Seyeon10a탈러, 리처드 H.10a탈러, 리처드10aThaler, Richard0 b\22000