01127nam a2200325 c 4500001001300000005001500013007000300028008004100031020003100072041001300103049001400116052001900130056001500149082002400164245010000188246004700288260003400335300002000369500003000389504004500419546004100464650005600505650003600561650005300597700003900650700002800689700004000717900003300757950001100790KMO20151833520150421144025ta150326s2002    ulk           001   kor    a8983757515g03840:c\220001 akorheng0 lEM610166701a325.571b15-12  a325.5712601a658.827a338.8822300a브랜드파워의 진실 No logo /d나오미 클라인 지음 ;e정현경,e김효명 옮김19aNo logo :btaking aim at the brand bullies  a서울 :b중앙 M＆B,c2002  a560 p. ;c23 cm  a원저자명: Naomi Klein  a참고문헌(p. 551-554)과 색인수록  a영어 원작을 한국어로 번역 8a브랜드 마케팅[brand marketing]0KSH2004036587 8a브랜드[brand]0KSH1999017445 8a다국적 기업[多國籍企業]0KSH19980016581 aKlein, Naomi,d1970-0KAC2008131371 a정현경0KAC2015072591 a김효명,g金曉明0KAC20150726110a클라인, 나오미,d1970-0 b\22000