01197nam a2200217 c 4500001001300000005001500013008004100028040001100069041001300080052002900093245025600122300002300378545007400401545006400475653018500539700005300724700001400777773014900791900002100940900001800961KSI00049546720060607163444060517s2005    ulk           000   kor    a0110010 akorbeng01a325.05b한429ㅇc22(1)00a혁신채택 및 확산이론의 통신방송융합(위성DMB) 서비스 수요추정 응용=xApplications of innovation adoption and diffusion theory to demand estimation for communications and media converging (DMB) services/d송영화,e한현수  ap. 179-197;c26 cm  a송영화, 한국전자통신연구원 정보통신서비스연구단  a한현수, 한양대학교 정보통신대학, 교신저자  a혁신채택a확산이론a통신방송융합서비스a위성DMBaDMB servicesaBass modelaInnovation adoption and diffusionaEnvironmental acceptanceaEnvironmental variability1 a송영화,g宋泳和,d1969-0KAC2018285404aut1 a한현수0 t經營科學-한국경영과학회.d韓國經營科學會.g제22권 1호(2005년 5월), p. 179-197q22:1<179w(011001)KSE199500135,x1225-110010aSawng, Yeong-Wha10aHan, Hyun-Soo