01184pam a2200337 c 4500001001300000005001500013007000300028008004100031020003400072023001800106035001800124041001300142049002800155052001900183056001500202082001600217240004100233245008700274246003800361260003400399300003800433500003100471500010400502504004500606546004100651650005900692700003700751700002800788900001900816950001100835KMO20135504920251201161921ta130906s2013 ggkad 001 kor  a9788954622431g03320:c\16000 aCIP2013017570 aUB201303668021 akorheng0 lEM5752725lEM5752726c201a325.555b13-81 a325.5552501a658.87222100aContagious.l한국어0KAT20254215700a컨테이저스 :b전략적 입소문 /d조나 버거 지음 ;e정윤미 옮김19aContagious :bwhy things catch on a파주 :b문학동네,c2013 a367 p. :b삽화, 도표 ;c22 cm a원저자명: Jonah Berger a표제관련정보: 와튼스쿨 마케팅학 최고 권위자가 전하는 소셜 마케팅 전략 a참고문헌(p. 343-360)과 색인수록 a영어 원작을 한국어로 번역 8a인터넷 마케팅[internet marketing]0KSH20020340581 aBerger, Jonah0KAC2013277034aut1 a정윤미0KAC20121513910a버거, 조나0 b\16000