01223nam a2200337 c 4500001001300000005001500013007000300028008004100031020003400072020003400106041001300140049002800153052001800181056001500199082001600214245013800230246009400368246003800462260004000500300003000540500003800570546004100608650005600649650003600705700003500741700003000776700002500806900002400831900001900855950001100874KMO20131038520200121175039ta130312s2013    ulka          000   kor  1 a9788962600551 (세트)g04320  a9788962605624g04320:c\180001 akorheng0 lEM5607574lEM5607575c201a325.571b13-8  a325.5712501a658.82722100a브랜드 론칭 불변의 법칙 =x(The) 17 immutable laws of brand launching /d알 리스,e로라 리스 지음 ;e배현 옮김19aOrigin of brands :bdiscover the natural laws of product innovation and business survival30aImmutable laws of brand launching  a서울 :b한국물가정보,c2013  a399 p. :b삽화 ;c23 cm  a원저자명: Al Ries, Laura Ries  a영어 원작을 한국어로 번역 8a브랜드 마케팅[brand marketing]0KSH2004036587 8a브랜드[brand]0KSH19990174451 aRies, Al,d1926-0KAC1996230471 aRies, Laura0KAC2001022351 a배현0KAC20121979210a리스, 알,d1926-10a리스, 로라0 b\18000