01109nam a2200313 c 4500001001300000005001500013007000300028008004100031020003400072041001300106049002800119052001700147056001300164082001400177245016800191246002400359260003400383300002000417500003800437546004100475650004000516650004000556700004700596700003500643700004800678900003400726900002400760950001100784KMO20122234920200131153526ta120502s2012    ulk           000   kor    a9788963708492g03320:c\150001 akorheng0 lEM5369820lEM5369821c201a325.5b12-35  a325.52501a658.822100a보텀업 마케팅 =xBottom-up marketing :b한계상황을 돌파하는 현장 전술의 힘 /d지은이: 잭 트라우트,e알 리스 ;e옮긴이: 강제우19aBottom-up marketing  a서울 :b다산북스,c2012  a275 p. ;c22 cm  a원저자명: Jack Trout, Al Ries  a영어 원작을 한국어로 번역 8a마케팅[marketing]0KSH1998011716 8a상향식[上向式]0KSH19980345001 aTrout, Jack,d1935-20170KAC1996278764aut1 aRies, Al,d1926-0KAC1996230471 a강제우,g姜濟宇,d1956-0KAC20122070610a트라우트, 잭,d1935-201710a리스, 알,d1926-0 b\15000